Many customers want their lift right away, and if it's not in stock, they'll often move on — which makes managing inventory a delicate balancing act for us. Keeping lifts in stock takes a huge investment in manufacturing, shipping, and storage, and as a small business, every piece of inventory we carry is precious. That's why we offer preorder discounts to customers who are willing to wait: it gives you a meaningful savings on your purchase while giving us the flexibility to manage stock responsibly without overextending. By choosing to preorder, you help us reduce the strain of keeping every model on hand at all times, and in return we reward your patience with a lower price than the standard in-stock rate. It's our way of turning a common challenge — unpredictable demand and costly inventory management — into a win-win for both sides.